Firstly, we think there is a lack of value-added services to modern mobile marketing by new technologies. Too often we see daily deals sites that give a great deal to consumers, but end up hurting small business owners with heavily reduced margins and negative feedback.
New Zealand has many small businesses that are vulnerable when it comes to choosing special deals and promotion services. Some of these deals platforms are not user friendly to the merchants. The deals can be
complicated and time consuming for consumers to redeem and enjoy, and they often don’t return unless there is a further deal. Most of the deals or special offers are not relevant to the users in terms of ‘timing and location’.
Vippa is the first provider of social mobile marketing platform in New Zealand. The idea is simple: We help merchants to broadcast their special deals, loyalty stamp program, and flash deals on Vippa map targeting customers using our app within a certain distance from the listed business locations.